NTR arts made their maiden venture with the film 'Athanokkade' starring Nandamuri Kalyan Ram in the main cast.
Kalyan's 'Hare Ram' is the second film made by this production house which is widely known.
The talks are making rounds that the third venture of NTR Arts, a huge budget film is in the pipeline featuring Balakrishna in the lead. This proposed project is to be produced by Kalyan Ram.
Priyamani of 'Bhayya' is set to play the lead female cast.
The person to direct the film was formerly tentative between Boyapato Seenu and N Shankar. Recently, sources have confirmed that N Shankar will be directing this movie which is to be launched soon.
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